Vision

Strengthening the voice of Africa by driving critical media initiatives to promote quality journalism on the continent.

Mission

• Provide practical journalism training that meets specific newsroom needs of South African and African media
• Provide leadership skills and knowledge and for newsroom managers and future industry leaders.
• Provide a platform for journalists to share and engage, thereby helping to enhance their reporting and writing skills
• Provide executives in NGOs, businesses and government departments with the skills to effectively engage with the media and so enhance reporting of South African and African issues
• Provide strategic training to individuals and businesses that enhances their ability to communicate effectively in the workplace
• Promote diversity in the media
• Provide quality turnkey publishing services which enhance strategic management goals
• To consistently participate in projects which help South Africans live out the values of the country's constitutional democracy